Privacy Policy

Last updated: March 6, 2026

1. Introduction

ShowUp ("we", "our", or "us") operates the eshowup.com website and platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service. By using ShowUp, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

Clinic Accounts: When you register, we collect your clinic name, email address, phone number, and business details (services, pricing, working hours).

Patient Data: When patients book appointments, we collect their name and WhatsApp phone number. This data is stored on behalf of the clinic.

Appointment Data: We store appointment dates, times, services, status (confirmed, cancelled, no-show), and reminder delivery history.

Usage Data: We may collect analytics data such as pages visited, browser type, and IP address to improve our service.

3. How We Use Your Information

We use the information we collect to:
  • Send appointment reminders and confirmations via WhatsApp
  • Provide the booking, scheduling, and analytics features of our platform
  • Calculate client reliability scores for clinic use
  • Send cancellation recovery notifications to waitlisted patients
  • Communicate with you about your account and service updates
  • Improve and maintain our platform

4. Third-Party Services

We use the following third-party services to operate ShowUp:
  • Supabase — Database hosting and authentication
  • Twilio — WhatsApp message delivery
  • Vercel — Website hosting
These providers have their own privacy policies governing how they handle your data.

5. Data Storage and Security

Your data is stored securely using Supabase (hosted on AWS). We implement row-level security policies, encrypted connections, and access controls to protect your information. However, no method of electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain clinic account data for as long as your account is active. Patient appointment data is retained to provide analytics and reliability scoring. You may request deletion of your account and associated data at any time by contacting us.

7. Your Rights

You have the right to:
  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Withdraw consent for WhatsApp communications
To exercise these rights, contact us at the email below.

8. Children's Privacy

ShowUp is not intended for use by individuals under 18 years of age. We do not knowingly collect personal information from children.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify registered users of significant changes via email or through the platform. Your continued use of ShowUp after changes constitutes acceptance of the updated policy.

10. Contact Us

If you have questions about this Privacy Policy, please contact us at:
Email: support@eshowup.com